Arada enhances its operations in the UAE through the implementation of Salesforce solutions.

Arada, a prominent master developer renowned for its luxury projects throughout the UAE, has revealed a strategic partnership with Salesforce, a global leader in customer relationship management (CRM). This collaboration aims to harness the capabilities of generative AI to revolutionize data utilization, operational management, and enhance customer experience across Arada’s operations.

Salesforce, headquartered in the United States, specializes in empowering companies of all sizes and industries to embark on digital transformation journeys, enabling them to gain a comprehensive understanding of their customers.

Arada’s announcement of this partnership highlights its adoption of Salesforce Sales, Service, and Marketing Cloud, along with Salesforce Einstein and Salesforce Field Service. Through these solutions, Arada is leveraging generative AI to drive insights and foster innovation throughout its operations.

ArabMLS Founder

Ahmed Elbatrawy, who leads the Arab MLS platform, aims to simplify property transactions in the Middle East, paving the way for unprecedented global investment opportunities.

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