Real Estate

DLD’s Madmoun Service: Verifying Real Estate Ads with Confidence

A new electronic service named Madmoun has been introduced by the Dubai Land Department (DLD) that enables users to confirm the legitimacy of real estate advertisements. Each permit for a real estate advertisement includes a QR code that may be accessed through the Trakheesi System. The use of technology in the development of real estate goods by DLD to establish Dubai as “The World Leader in Real Estate Investments” is consistent with the Madmoun service.

Real estate companies will add QR codes to their advertisements, allowing potential buyers and renters to scan the code and verify the ad’s authenticity. The Madmoun service is part of DLD’s continuous efforts to modernize and improve the real estate industry in Dubai. By providing a reliable and efficient way to verify real estate ads, the DLD hopes to increase transparency and trust in the market.

The Madmoun service is a significant step forward for the real estate industry in Dubai, which has been working to improve transparency and efficiency in recent years. With QR codes, potential buyers and renters can now verify the authenticity of real estate ads quickly and easily, which will help prevent fraudulent activity in the market. The service is expected to become a requirement for all real estate advertisements as of April 24, 2023. 

DLD's Madmoun Service

Overview of DLD’s Madmoun Service

An electronic service that promotes openness and confidence in the real estate industry is DLD’s Madmoun Service. For each real estate advertising permission that the Dubai Land Department (DLD) issues, the service creates a distinct QR code. It is mandatory for real estate firms to incorporate this QR code into all of their print and video marketing.

The Madmoun Service is part of the DLD’s program to develop and strengthen governance in real estate processes and build investor confidence. It was enacted on April 24, 2023, and has been widely adopted by real estate firms in Dubai.

Implementing this Dubai real estate ad verification service has significantly ensured transparency and trust in the sector. The service can be accessed through the Trakheesi System and involves the issuance of a QR Code for every real estate advertisement permit.

The Madmoun Service has been well-received by real estate companies and investors alike. It has helped to reduce fraudulent activities in the sector and build trust among investors. The service has also made it easier for investors to verify the authenticity of real estate advertisements, thereby reducing the risk of investment in fraudulent properties.

In summary, the Madmoun Service ensures transparency and trust in the real estate sector. Its implementation has been widely adopted by real estate firms in Dubai, which has helped build investor confidence in the industry. The service has also reduced fraudulent activities in the sector, making it a win-win situation for all stakeholders involved.

Key Features of Madmoun Service

Real-Time Verification

Via QR codes, Madmoun Service offers real-time verification of real estate listings. Customers and investors may immediately confirm the legitimacy and legality of the advertisement using this tool. Any smartphone may be used to scan the QR code, and doing so will take the user directly to the Dubai Land Department’s website where they can check if the advertisement has been authorized and examine the advertisement’s information.

User Authentication

The user authentication function of Madmoun Service is another essential component. Before being able to view the advertisement’s information, users must authenticate with the provider. This helps to prevent fraud and illegal activity by ensuring that only authorized users may read the advertisement information.

Ad Accuracy Monitoring

Madmoun Service also includes ad accuracy monitoring. This feature allows the DLD to monitor the accuracy of the advertisements and ensure that they comply with the regulations. The DLD can take action against any ad found to be inaccurate or misleading, which helps protect customers and investors from fraudulent activities.

Fraud Prevention Mechanisms

Madmoun Service includes several fraud prevention mechanisms to ensure legal and valid advertisements. These mechanisms include real-time verification, user authentication, and ad accuracy monitoring. To safeguard user data and stop illegal actions, the service also includes additional fraud protection features including data encryption and secure communication routes.

Overall, Madmoun Service is a comprehensive platform that provides real-time verification, user authentication, ad accuracy monitoring, and fraud prevention mechanisms. These features help ensure that real estate advertisements are legal, valid, and accurate and protect customers and investors from fraud.

Benefits for Real Estate Stakeholders

The Madmoun Service for Real Estate Ads Verification, launched by the Dubai Land Department (DLD) in April 2023, has brought several benefits for real estate stakeholders. These benefits include enhanced trust and security, streamlined operations, and improved market transparency.

Enhanced Trust and Security

The Madmoun Service provides a QR code for every real estate advertisement permit issued by the DLD. Real estate firms are required to include this QR code in their ads. Customers and investors can scan this QR code to verify the validity of the ad. This feature enhances trust and security for all parties involved in real estate transactions. Customers and investors can be confident that the ads they view are legitimate and authorized by the DLD.

Streamlined Operations

By giving users who scan the code on their phones or tablets faster and more precise information, the Madmoun Service streamlines access to real estate facts. Real estate companies may now operate more efficiently because they don’t have to manually check the authenticity of their advertising thanks to this function. Real estate companies may save time and resources by automating this procedure with the Madmoun Service.

Improved Market Transparency

The Madmoun Service improves market transparency by providing accurate and up-to-date information on real estate ads. Customers and investors can easily access information on real estate ads, including the validity of the ad and the real estate firm behind it. 

In summary, the Madmoun Service for Real Estate Ads Verification has brought several benefits for real estate stakeholders. These benefits include enhanced trust and security, streamlined operations, and improved market transparency.

DLD's Madmoun Service

Operational Framework of Madmoun Service

Data Collection and Management

The Madmoun Service is an electronic service provided by the Dubai Land Department (DLD) to verify the validity of real estate advertisements through QR codes. The data collection involves generating a unique QR code for each real estate advertising permit issued by the DLD. The real estate company then adds this QR code to the advertisement. The DLD collects and manages the data related to the QR code and the real estate advertisement.

Verification Process

The Madmoun Service seeks to increase confidence among investors and other stakeholders in the emirate while also improving transparency in the real estate industry. Verification involves scanning the QR code on the real estate advertisement through the Madmoun Service. The Madmoun Service then validates the QR code and the real estate advertisement. Suppose the QR code and the real estate advertisement are valid. In that case, the Madmoun Service displays the details of the ad, including the permit number, the permit expiry date, and the real estate company name. If the QR code or the real estate advertisement is invalid, the Madmoun Service displays an error message.

Compliance and Regulatory Adherence

To avoid any infractions, real estate enterprises are required to adhere to the Madmoun Service. The DLD’s Trakheesi system provides access to the Madmoun Service. Real estate firms can use the Trakheesi technology to activate the QR code. The DLD’s goal of making Dubai “The World leader in Real Estate Investments” by using technology to create real estate products is in line with the Madmoun Service. Additionally, the Madmoun Service backs the DLD’s initiative to fortify and establish real estate process governance while fostering investor trust.

User Journey in Madmoun Service

Registration and Onboarding

To use the Madmoun service, users must first register using the Dubai Land Department’s Trakheesi System. Once registered, users can access the Madmoun service and begin the onboarding process.

Users must provide additional information about their real estate company during onboarding, such as their trade license number and contact details. They must also agree to the service’s terms and conditions, which include compliance with the Dubai Land Department’s regulations and guidelines for real estate advertising.

Ad Submission and Review

After onboarding, users can submit their real estate ads to the Madmoun service for verification. To do so, they must first generate a QR code for each ad using the Trakheesi System. The ad must include the QR code, whether print or audiovisual.

Once the ad is submitted, the Dubai Land Department reviews it. During the review, the department checks the advertisement for compliance with its regulations and guidelines. If the ad is compliant, it is approved, and the QR code is verified.

Verification Feedback

If an ad is non-compliant, the Dubai Land Department provides feedback to the user, explaining the reasons for the rejection. The user can then make the necessary changes to the ad and resubmit it for review.

The Madmoun service provides users with a transparent and efficient way to verify the validity of their real estate ads and ensure that they comply with the Dubai Land Department’s regulations and guidelines.

Technical Aspects of Madmoun Service

Integration with DLD Systems

Madmoun service is a part of the Dubai Land Department’s (DLD) initiative to modernize and streamline the real estate sector in Dubai. The service is integrated with DLD’s existing Trakheesi system to issue permits and regulate real estate advertisements. Madmoun service generates a unique QR code for each real estate advertising permit issued by DLD. Customers and investors can scan the QR code to verify the validity of the advertisement.

Data Security and Privacy

The Madmoun service is intended to protect privacy and data security. For every real estate advertising permission, the service creates a distinct QR code that is connected to the permit holder’s information. The QR code does not include personal information and is only accessible by investors and consumers. The service abides by the Dubai Data Law, which governs the gathering, use, and exchange of personal data.

System Maintenance and Updates

DLD is responsible for maintaining and updating the Madmoun service. The service is regularly updated to ensure its compatibility with the latest technology and to address any security vulnerabilities. DLD provides technical support to real estate companies that use the service to ensure smooth operation. The service is available 24/7, and any issues can be reported to DLD’s technical support team.

The Madmoun service is a secure and reliable system integrated with DLD’s existing Trakheesi system. It is designed to ensure data security and privacy and complies with Dubai’s Data Law. DLD is responsible for maintaining and updating the service to ensure smooth operation.

DLD's Madmoun Service

Impact Assessment

Market Impact

The Dubai real estate market has benefited from the Madmoun service. The emirate’s stakeholders and investors now have more faith and transparency thanks to the service’s implementation. The service is in line with DLD’s plan to use technology to create real estate solutions and position Dubai as the global leader in real estate investments.

A rapid response code (QR code) is used to symbolize the Madmoun service, enabling users to swiftly and simply confirm the legitimacy and authenticity of advertisements. As a result, there are now fewer bogus real estate ads in Dubai, boosting confidence and trust in the market.

User Satisfaction Metrics

The Madmoun service has received positive feedback from users. The service is easy to use and provides quick and accurate verification of real estate advertisements. Users appreciate the increased transparency and trust that the service offers, which has helped to improve their overall experience with the real estate market in Dubai.

Overall, the Madmoun service has positively impacted the Dubai real estate market. It has increased transparency, reduced fraud, and improved user experience. The service is a valuable tool for investors and stakeholders in the market.

Future Developments and Enhancements

The Madmoun service has been a significant step towards enhancing transparency and trust in the real estate sector. The Dubai Land Department is committed to continuously improving the service to ensure it remains effective and efficient. Here are some future developments and enhancements to look out for:

  • Expansion of the service: The Madmoun service is currently available for print and audiovisual advertisements only. However, the DLD plans to expand the service to cover all real estate advertisements, including online and social media posts. This will help ensure that all real estate ads in Dubai are legitimate and approved by RERA.
  • Integration with other services: The DLD is exploring the possibility of integrating the Madmoun service with other real estate services, such as property registration and ownership verification. This will enable customers to verify the authenticity of real estate ads and ownership details in one place, making the process more convenient and efficient.
  • Improvement of the verification process: The DLD continuously improves the verification process to make it more accurate and reliable. This includes enhancing the QR code scanning technology and developing new algorithms to detect fake ads and fraudulent activities.
  • Collaboration with other stakeholders: To guarantee the successful launch of the Madmoun service, the DLD is working with real estate industry players like brokers, developers, and advertising agencies. This involves offering assistance and training to these stakeholders in order to help them meet the new criteria.

Overall, the Madmoun service is a promising development in Dubai’s real estate sector. The service is expected to become even more effective and efficient with the DLD’s commitment to continuous improvement and collaboration with other stakeholders.

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Frequently Asked Questions

How can I verify a real estate advertisement using the Madmoun service?

To verify a real estate advertisement using the Madmoun service, you can scan the QR code on the ad using your smartphone. This will take you to the DLD’s Trakheesi system, where you can view the advertisement details and confirm its authenticity.

What is the process for checking a broker’s license in Dubai?

To check a broker’s license in Dubai, you can visit the DLD’s official website and search for the broker’s name or company. You can also contact the DLD’s customer service center for assistance.

How do I use a QR code to confirm the authenticity of property ads?

To confirm the authenticity of property ads using a QR code, scan it using your smartphone. This will take you to the DLD’s Trakheesi system, where you can view the advertisement details and confirm whether they are genuine.

What steps are involved in checking the project status with DLD?

To check the project status with DLD, you can visit the DLD’s official website and search for the project name or developer. You can also contact the DLD’s customer service center for assistance.

How can I obtain a rental valuation certificate from DLD?

To obtain a rental valuation certificate from DLD, visit the DLD’s official website and apply online. You will need to provide the property details and pay the required fees.

What is the procedure for online registration verification?

To verify good registration, visit the DLD’s official website and search for the property details. You can also contact the DLD’s customer service center for assistance.

 

مؤسّس منصة الشرق الاوسط العقارية

أحمد البطراوى، مؤسّس منصة الشرق الاوسط العقارية و منصة مصر العقارية ،التي تهدف إلى تبسيط عمليات التداول العقاري في الشرق الأوسط، مما يمهّد الطريق لفرص استثمارية عالمية غير مسبوقة

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