The Amaala Project is a tourism megaproject along the Red Sea coast in northwest Saudi Arabia, which is part of the Saudi Vision 2030 program, which aims to diversify the country’s economy and reduce its dependence on oil. It is also expected to offer visitors a unique and luxurious experience, focusing on wellness, self-transformation, and the arts.
The Amaala Project will comprise three main developments: The Coastal Development, Amaala Island, and Triple Bay. The Coastal Development will be located in the Prince Mohammed bin Salman Nature Reserve, featuring luxury hotels, residential villas, and a yacht club. Amaala Island will be a secluded paradise that will offer visitors a chance to escape the stresses of modern life. Triple Bay will be an eco-friendly development that will showcase the natural beauty of the Red Sea.
By 2027, the Amaala Project will have over 3,000 hotel rooms, 943 villas, and a zero-carbon footprint. It will be powered by renewable energy and contribute to zero waste going to landfills. The Amaala Project is also expected to create thousands of job opportunities for the community and help boost the country’s tourism industry.
Vision and Scope
Vision 2030 Alignment
Amaala is a luxurious tourist destination in northwest Saudi Arabia along the Red Sea coast. The project is in line with Saudi Arabia’s Vision 2030, which intends to facilitate the tourism industry’s explosive growth and diversify the nation’s economy. Amaala’s development is a cornerstone of the Vision 2030 strategy and is expected to elevate Saudi Arabia’s hospitality sector.
Amaala’s Unique Proposition
Amaala is an exclusive and ultra-luxury tourism destination offering its guests a unique proposition. With 4,000 km2 of thrilling activities for every interest, including sports, arts, culture, and sea and sun, this year-round resort will ensure every visitor has the trip of a lifetime. Amaala, a luxury resort inspired by Saudi Arabia’s Vision 2030, is poised to set new worldwide benchmarks for luxury in the years to come.
Amaala’s development represents significant progress as the project progresses with activity on the ground to bring the destination to life. The project aims to create a sustainable, purposeful, and visionary destination that nurtures creativity, inspires exploration, and embraces the natural beauty of the Red Sea coast.
The project is a vital part of Vision 2030, which aims to diversify the economy by facilitating the tourism industry’s explosive growth. Once completed in 2027, Amaala will offer its guests a unique and exclusive experience, setting a new standard in luxury tourism destinations.
Geographical Context
Red Sea Coastline
The Amaala project is a luxury tourism destination being developed along the Red Sea coastline in northwestern Saudi Arabia. Situated between Africa and Asia, the Red Sea is an entrance to the Indian Ocean. It is a well-liked vacation spot because of its pristine seas, diverse marine life, and coral reefs. The Red Sea is also home to many world-renowned dive sites, making it a popular destination for diving enthusiasts.
The Coastal Development of the Amaala project will cover an area of 3,800 square kilometers and provide thrilling pursuits for every interest, including sports, arts, culture, the sea and sun, and more. The development is designed to be a year-round destination, ensuring that all guests have the experience of a lifetime.
Triple Bay Area
The Triple Bay area is one of the three main developments of the Amaala project. It is a secluded area that spans over 48 kilometers of pristine coastline, nestled between the Red Sea and the mountains. The Triple Bay area is designed to be a sustainable and eco-friendly development that offers guests a unique and luxurious experience.
The Triple Bay area will feature three bays with unique personalities and characters. The first bay will be a wellness and spa retreat, allowing guests to relax and rejuvenate in a tranquil environment. The second bay will be a sports and leisure destination featuring a variety of water—and land-based activities. The third bay will be a cultural and artistic hub, showcasing the region’s rich history and heritage.
Overall, the Amaala project aims to create the Riviera of the Middle East, offering its guests a unique and luxurious experience while preserving the region’s natural beauty and heritage.
Development Strategy
Master Plan
The Amaala project is a multi-billion-dollar development in Saudi Arabia that aims to create a unique destination for luxury travelers. The project’s master plan revolves around three main areas: the Triple Bay, the first of eight hotels in the complex that will have 1,300 rooms when it opens in 2024.
When completed in 2027, Amaala will boast over 3,000 hotel rooms spread across 25 hotels, 943 luxurious residential villas, upscale dining and shopping establishments, a yacht club, wellness centers, and other features.
Infrastructure Development
To support the ambitious master plan, the Amaala project is investing heavily in infrastructure development. This includes the construction of a new airport, which will serve as the gateway to the destination, and a new marina that will accommodate some of the world’s largest yachts. The project also develops a comprehensive transportation network that will connect the different areas of the destination, making it easy for visitors to move around and explore.
Sustainable Practices
The Amaala project has a key focus on sustainability, and the development team actively commits to creating a zero-carbon footprint destination. To accomplish this goal, the project relies on 100% renewable energy, thus saving CO2 emissions equivalent to nearly half a million tons from entering the atmosphere. Additionally, the project is implementing a zero-waste-to-landfill policy, which aims to reduce the amount of waste generated and promote recycling and composting.
In conclusion, the Amaala project’s development strategy is focused on creating a unique and sustainable destination for luxury travelers. The master plan revolves around the Triple Bay, which will offer various amenities and services, while infrastructure development aims to support the ambitious vision. Finally, sustainable practices are at the heart of the project, committed to achieving a zero-carbon footprint and zero-waste-to-landfill policy.
Key Features
Luxury Amenities
Amaala Project is a luxury tourism destination that offers guests a wide range of amenities. The project features over 30 hotels and 3,000 hotel rooms, including six hotels and over 1,000 hotel keys in the first phase of development, Triple Bay. The hotels are designed to cater to different tastes and preferences, offering guests a unique and unforgettable experience. The project also boasts a yacht club, providing guests access to the Red Sea for sailing and other water activities.
Cultural and Artistic Elements
Amaala Project is not just a luxury destination but also a hub for contemporary art and culture. The project features a variety of cultural and artistic elements, including art installations, exhibitions, and events. It aims to promote and support local and international artists, encouraging them to showcase their talent and creativity.
Environmental Considerations
Amaala Project is committed to environmental sustainability and conservation. The project has taken several measures to reduce its environmental impact, including establishing a Marine Life Institute, which aims to protect and preserve marine life in the Red Sea. The project also incorporates sustainable practices in its operations and construction, such as using renewable energy sources and minimizing waste.
Overall, the Amaala Project offers its guests a unique and luxurious experience while also promoting cultural and artistic exchange and environmental sustainability. The project’s attention to detail and commitment to excellence make it a must-visit destination for travelers who seek the best in hospitality and entertainment.
Tourism and Economy
Luxury Market Impact
The Amaala Project is set to have a significant impact on the luxury tourism market in Saudi Arabia. Covering over 4,000 square kilometers, the destination will offer various activities and experiences, ensuring that all guests have the experience of a lifetime. The project is being developed with a focus on sustainability, ensuring that the natural beauty of the area is preserved for future generations.
Job Creation and Local Economy
A key element of the Vision 2030 plan to diversify the Saudi economy is the Amaala Project, which facilitates the industry’s explosive expansion. When finished in 2027, it will include about 3,000 hotel keys spread among 25 hotels, upscale shops, fine dining, wellness centers, and leisure amenities.
This is expected to create thousands of jobs for Saudi nationals, both directly and indirectly, and will significantly impact the local economy.
The Public Investment Fund (PIF) is developing the project, showing its commitment to investing in Saudi Arabia’s future. Along with creating jobs, the Amaala Project is expected to attract significant regional investment, further boosting the local economy. The project includes an Employment Village, which will provide housing and other amenities for workers, ensuring they have access to a high quality of life while working on the project.
In summary, the Amaala Project will significantly impact the luxury tourism market in Saudi Arabia while also creating thousands of jobs for Saudi nationals and boosting the local economy. The project developers are focusing on sustainability, ensuring they preserve the area’s natural beauty for future generations.
Lifestyle and Recreation
Wellness and Health Focus
Amaala is a wellness destination that promotes a healthy lifestyle. The resort offers a range of wellness and health activities for its guests, including yoga, meditation, and spa treatments. The resort’s spa is equipped with state-of-the-art facilities and offers a variety of treatments to help guests relax and rejuvenate.
Sports and Leisure Activities
Amaala offers a variety of sports and leisure activities for its guests. The resort has an equestrian center, which offers horseback riding lessons and trail rides. The center also hosts polo matches and camel racing events. Guests can also experience falconry, a traditional sport in the region.
For golf enthusiasts, Amaala has a championship golf course designed by a world-renowned architect. The resort also has tennis courts and a sports performance academy, which offers training programs for athletes of all levels.
In conclusion, Amaala offers a unique blend of wellness and lifestyle activities, making it an ideal destination for relaxing and rejuvenating in a luxurious setting.
Architectural and Design Vision
Innovative Construction
The Amaala project is designed to be a unique luxury resort that sets new global standards in luxury for years to come. The architectural and design vision behind Amaala is to create a truly one-of-a-kind destination with a focus on innovative construction techniques and sustainable practices.
Amaala has built a cutting-edge construction village with a comprehensive spectrum of construction services, including design, engineering, and construction management, to realize this vision. The Construction Village has advanced technology and equipment that ensure it carries out all construction work to the highest quality and safety standards.
Aesthetic and Landscape Integration
One key element of the architectural and design vision for Amaala is the integration of the resort’s aesthetic and landscape.
The project aims to seamlessly blend into the surrounding natural environment, emphasizing the development of a harmonious interface between the natural and constructed environments. To achieve this, Amaala has partnered with some of the world’s leading landscape architects and designers to create a beautiful and sustainable landscape. The landscape design includes a range of features such as water features, gardens, and outdoor spaces that enhance the guest experience and create a sense of tranquility and relaxation.
Amaala designs residential villas and condominiums to reflect the resort’s commitment to innovative construction and sustainable practices. They construct villas and condominiums using the latest technology and materials, focusing on energy efficiency and environmental sustainability.
In conclusion, the architectural and design vision for Amaala focuses on creating a truly unique luxury resort, emphasizing innovative construction techniques, sustainable practices, and integration of aesthetics and landscape. The resort aims to set new global luxury standards and offer guests an unforgettable experience.
Community and Culture
Amaala, a luxury tourism destination in Saudi Arabia, is set to become a hub for culture and the arts. The project commits to promoting the region’s rich cultural heritage and showcasing contemporary art worldwide.
Cultural Village and Galleries
One of Amaala’s key features is its Cultural Village, which will be an ever-evolving ode to international and Arabian contemporary art. The village will feature artisan galleries and numerous installations, drawing a diverse community of artists and enthusiasts. The Cultural Village will serve as a center for the creative community, giving artists a place to exhibit their work and interact with guests.
Promotion of Arts and Heritage
Amaala is committed to promoting the region’s rich cultural heritage and showcasing contemporary art from around the world. The project dedicates itself to preserving and celebrating Saudi Arabia’s unique local culture. It will collaborate closely with local communities to ensure they keep and maintain their traditions and customs.
Promoting arts and culture is crucial for Amaala’s vision. It provides a platform for artists worldwide. Amaala invests in cultural institutions to foster creativity and exchange.
In summary, Amaala’s commitment to culture and the arts is a key part of its vision. The project’s Cultural Village will be a creative hub. It provides a platform for artists. They can showcase their work and engage with visitors. Amaala commits to preserving Saudi Arabia’s unique culture. It will celebrate and collaborate with local communities. This ensures respect for traditions and customs.
Transportation and Accessibility
Airport and Marine Access
Foster + Partners is designing the project’s international airport, which takes inspiration from the optical illusion of a desert mirage. They are developing Amaala along the Red Sea coast in northwestern Saudi Arabia. The airport will be able to accommodate private jets and commercial flights, making it easy for tourists to reach their destination.
In addition to the airport, Amaala will also have its marinas, which will provide access to the Red Sea. The marinas will accommodate luxury yachts and boats, making it easy for tourists to reach Amaala by sea.
Internal and External Connectivity
Amaala will be well connected to the rest of Saudi Arabia. The project will have its road network, making it easy for tourists to travel to and from the destination. The road network will also connect Amaala to other major cities.
Furthermore, Amaala will be connected to other major destinations in the region. The project is located near the King Abdullah Economic City, a significant economic hub in the country. This will make it easy for tourists to combine their visit to Amaala with other regional destinations.
Amaala will be easily accessible by air, sea, and road. The project’s airport and marinas will allow tourists to reach the destination, while the road network will enable tourists to travel to and from Amaala.
Project Progress and Partnerships
Contracts and Collaborations
The Amaala Project has made significant progress since its inception. As of September 2024, over 300 contracts have been awarded, worth more than SAR 6.62 billion ($1.7bn). Saudi companies have received more than 98% of the contract value, indicating the organization’s dedication to helping regional companies.
Red Sea Global (RSG) awarded a Primary Infrastructure and Utility Contract worth SAR one billion. The recipient is AL-AYUNI Investment and Contracting Company. This project will deliver Amaala’s first development phase. Amaala is an ultra-luxury development along Saudi Arabia’s Red Sea coast.
In addition to infrastructure development, Amaala has formed strategic partnerships with various entities to bring its vision to life. Red Sea Development Company (TRSDCC) has partnered with Amaala to share expertise and resources in sustainable development. Denniston, headed by Jean-Michel Gathy, is the lead architectural firm for Amaala’s master plan, and Rawabi Butec is the lead contractor for the airport’s development.
Stakeholder Engagement
Amaala has engaged with various stakeholders to ensure its project aligns with Saudi Arabia’s Vision 2030 goals. Its development will open new areas of economic activity and drive economic growth in the nation.
John Pagano, CEO of TRSDDC, stated that Amaala’s development will boost Saudi tourism. Amaala partnered with Equinox to create Equinox AMAALA, a luxury sports hotel.
In conclusion, Amaala’s progress and partnerships demonstrate its commitment to sustainable development and supporting local businesses. Its strategic partnerships with various entities will bring its vision to life and contribute to the growth of the Saudi Arabian tourism industry.
Frequently Asked Questions
What is the scope and vision of the Amaala development?
The Amaala Project is a luxury tourism destination. It’s along the Red Sea coast in northwestern Saudi Arabia. Covering 4,000 km², it offers exciting activities across all interests. These include sea and sun, sports, arts, and culture. It ensures all guests have the experience of a lifetime. The project aims to create a unique and sustainable destination that attracts high-end tourists and investors worldwide.
Who are the leading contractors involved in the construction of the Amaala Project?
The Amaala Project has engaged several leading international firms to design and construct the development. Some of the leading contractors include Buro Happold, HOK, and Foster + Partners. The project has partnered with renowned hospitality brands such as Aman, Banyan Tree, and One&Only to design and operate the hotels.
How does the Amaala Project contribute to the Saudi Vision 2030?
Aiming to lessen the nation’s reliance on oil and diversify its economy, Saudi Vision 2030 includes the Amaala Project. Analysts anticipate that the project will generate billions of dollars in investment and create thousands of new jobs. It will also help boost the country’s tourism sector and promote cultural exchange and understanding.
What employment opportunities are available for the Amaala Project?
The Amaala Project is expected to create thousands of jobs across various sectors, including hospitality, construction, and retail. The project has already started recruiting for multiple roles, and interested candidates can apply through the project’s official website.
What is the estimated cost and funding model for the Amaala Project?
Private and public investments will fund The Amaala Project, which is estimated to cost around $10 billion. Numerous foreign investors, notably the Public Investment Fund of Saudi Arabia, have already provided funds for it.
How does the Amaala Project integrate with the Red Sea tourism initiatives?
The Amaala Project is part of a larger initiative to develop the Red Sea coast as a world-class tourism destination. The project will complement other regional developments like the Red Sea Project and Neom. It will also help promote sustainable tourism practices and preserve the region’s natural beauty and cultural heritage.
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