Madinet Masr, a prominent urban community developer in Egypt, has achieved a notable threefold surge in its total contractual sales, reaching EGP 34.95 billion in 2023. This significant increase, up from EGP 11.2 billion in the same period of 2022, is attributed to the company’s strategic emphasis on expansion and growth. This approach involves developing a diverse land portfolio to cater to customer needs, investing in human resources, and introducing innovative real estate products to strengthen its leading position and contribute to the overall growth of the Egyptian real estate market.
The remarkable upturn in Madinet Masr’s total contractual sales is a result of a new strategy implemented since early 2023, coupled with the successful launch of partnerships and new projects within “Taj City,” spanning 3.6 million sqm, and the “Sarai” project, covering an area of 5.5 million sqm in close proximity to the New Administrative Capital.
