Amidst global challenges and current hurdles in GDP growth rates, e-commerce is poised to play a crucial role in Egypt’s economic prosperity. Recognized as one of the five megatrends shaping the future of the MENA region, e-commerce is seen as a key driver for economic diversification.
Projections indicate that the e-commerce market in Egypt is set for substantial expansion, with estimates suggesting a growth from the current $9 billion to over $18 billion by the end of the decade. Presently, it constitutes only about 5% of overall trade, emphasizing its significant potential for further growth.
